Starting August 11th, 2007, LIVE AND EXCLUSIVELY on Eurosport2 – Barclays Premier League 2007, the championship of the richest clubs in the world.

Romania’s fans will be able to watch sensational football 9 month a year, with 6 Premier League matches LIVE and EXCLUSIVELY each weekend; broadcasts shall be completed by special programs, fore chronicles and summaries.

In addition to Barclays Premier League, the channel offers LIVE and EXCLUSIVELY a rich international calendar of sports such as: EHF Handball Champions League, ULEB Cup for basketball, the Great World Prize of volleyball and the European Volleyball League, the World Beach Volleyball Tour, US Open, Kick Boxing, ASP Surfing World Tour and last but not least 2 wheels and 4 wheels motor sports.

From now on you’ll find it easier to zap.
We have a new channel order.

Starting July 19th, you’ll find it easier to find your favorite channel. The programs will be ordered on categories: first, the best Romanian channels, then the movie channels, the news channels, etc.

The new order is logical, clear and easy to remember.

• ROMANIAN TOP CHANNELS: 1-8 
• MOVIES: 11-25
  
• NEWS: 30-32
  
• ENTERTAINMENT: 35-44
  
• SPORTS: 50-55
  
• CHILDREN: 60-66
  
• MUSIC: 71-81
  
• DOCUMENTARIES AND ADVENTURE: 88-95
  
• ADULT CHANNELS: 98-99
  
• PROMO CHANNEL: 100
  
• INTERNATIONAL CHANNELS: 101-139
  
• RADIO: 200
  
• GAMES: 300
  
• MOVIES BY REQUEST: 801-802

We mean Boom experience to be complete: our customers can enjoy the best movies, Romanian and international top channels, the EPG interactive system and a very well organized channel structure.

For we are always active, always changing, and because we never stop thinking of offering you something more.

From today, Boom starts its Extra Caravan in over 170 Romanian towns. The Extra Caravan is a program meant to strengthen the customer relationship, based on interaction and entertainment.

Contests, concerts, great discounts for Boom subscriptions, and additional prizes shall be hosted in the central districts of the majority of Romanian towns, as of July 2nd, until the end of August.

You can find details about the Extra Caravan on www.boomextra.ro.

The Extra Caravan brings to the whole country a great discount for those who wish to subscribe to Boom: 3 month of free subscription and a gift on the spot. For all those present in the Extra Caravan, Boom offers an additional lottery with over 2400 prizes. All those who fill in the special coupons, and put them in the boxes near the Caravan, enter the race for prizes. For those who become subscribers during the Caravan, Boom has an additional surprise: a LCD TV lottery. The winners will be drawn on October 1st, 2007, in Bucharest.

Each day, bands that you love will perform free concerts in the central districts of towns. All the participants of the Caravan’s contests will win T-shirts, caps, kites, whistles, as well as other Boom surprise prizes.

The prizes offered through the Extra Caravan amount to over RON 50,000, and the communications mix includes BTL, PR and local media actions, gathered under the concept of “Extra Caravan”.

Boom Extrasatelit offers own shows and productions, through channels operated under own regime. Boom offers additional relaxation with over 240 movies a month, broadcast simultaneously on 6 own channels, which means more options at any time, be it night or day, from Action to Drama, from Comedy to Indian and Classic. www.boomextra.ro helps you discover the fascinating movies broadcast by Boom, with details about each of them.

Another self operated channel, BoomSport One offers exclusively in Romania matches from the Spanish and Italian football championships, explosive NBA and NHL matches. The TV viewers can express their preferences for the broadcast matches and comment them live, together with the commentators. In June, Boom brought a TV premiere in Romania: triple live, with three simultaneous matches, on three own channels.

Boom stands for the latest generation in digital technology of multi-channel satellite broadcast, at a national level, directly in your house. The digital system offers a great number of TV programs and a better reception than the analogical system. You’ll find thematic channels and exclusive live broadcasts, offered only by the Extrasatelit platform.

The Extra Caravan brings entertainment in your town together with MV.com, Pepsi and Starfoods.

Week-end plin de fotbal la cel mai inalt nivel! Boom Sport transmite in direct in acest week-end doua partide de exceptie din campionatul spaniol si italian: meciul orgoliilor Barcelona - Real Madrid, sambata, 10 martie, de la ora 23.00 si Inter - AC Milan, duminica, 11 martie, de la ora 16.00.

Sambata, in cadrul etapei 26 din campionatul spaniol, Real Madrid, care ocupa locul 4 in clasament, joaca impotriva actualei detinatoare a Champions League, FC Barcelona. Aceasta se afla pe locul 2, la un punct de liderul Sevilla, in urma infrangerii suferite in fata acesteia in etapa trecuta. Barca tinteste pozitia de lider, in timp ce Real, desi aflata la 5 puncte in urma catalanilor, nu renunta nici ea la titlu.

Duminica, fanii fotbalului italian vor putea urmari etapa 28 din campionat, cu meciul dintre eternele rivale Inter Milano si A.C. Milan. Inter este echipa neinvinsa din acest sezon si domina clasamentul cu 70 de puncte. A.C. Milan se afla pe locul 6, cu 40 de puncte si lupta pentru calificarea in Liga Campionilor.

Boom Sport aduce si alte noutati care sporesc interactivitatea. Pe durata celor doua partide, fanii echipelor vor putea intra in legatura directa cu cei doi comentatori - Gabi Safta si Andrei Niculescu - la adresa fotbal@boomtv.ro. Acestia vor raspunde mesajelor si comentariilor telespectatorilor in timp real.

Saptamanal, microbistii pot alege meciurile din cadrul campionatul italian si cel spaniol pe care doresc sa le urmareasca in direct duminica incepand cu ora 16.00, respectiv 18.00. Pe site-ul www.boomtv.ro, fanii sportului cu balonul rotund isi pot alege echipele preferate din cele doua campionate. In functie de optiunile exprimate, Boom Sport le include in program. „Alege meciul!” este sistemul de vot care echilibreaza transmisiunile dupa gradul de popularitate. In plus, tot pe www.boomtv.ro, iubitorii fotbalului pot face pronosticuri in legatura cu meciurile transmise in direct pe Boom Sport.

Boom TV reprezinta ultima generatie in tehnologia digitala de distributie multi-channel TV, la nivel national, prin satelit, direct in casa ta. Sistemul digital ofera un numar mare de programe TV si o calitate superioara a receptiei fata de sistemul analogic. Boom Sport detine drepturile exclusive de difuzare a meciurilor de fotbal din liga spaniola si italiana, precum si cele de difuzare a meciurilor din NBA.

A Weekend full of football at the highest level! Boom Sport broadcasts live this weekend two exceptional football games in the Spanish and Italian championships: the prides match between Barcelona and Real Madrid, on Saturday, March 10th, from 11 PM and Inter – AC Milan, on Sunday, March 11th, from 4PM.

On Saturday, within the 26th stage of the Spanish Championship, Real Madrid, who rank on the 4th place, play against FC Barcelona, the current Champions League winner. FC Barcelona is on the second place, 1 point after the leader Sevilla, following its defeat in the last stage. Barca aims at becoming a leader, while Real, although 5 points behind the Catalans, does not give up the title.

On Saturday, Italian football fans can watch the 28th stage of the championship, with the football game between the all time rivals Inter Milano and A.C. Milan. Inter is the undefeated team in this season and it dominates the ranking with 70 points. A.C. Milan ranks on the 6th place, with 40 points and fights for qualification in Champions League.

Boom Sport brings other news which increase interactivity. During the two football games, the team fans will be able to communicate live to the two commentators – Gabi Safta and Andrei Niculescu – at fotbal@boomtv.ro. They will answer the viewers’ messages and comments in real time.

Weekly, fans can choose football games within the Italian and Spanish championships, that they wish to watch live on Saturdays, starting 4PM, respectively 6PM. On www.boomtv.ro, round ball sports fans can choose their favorite teams from the two championships. According to their options, Boom Sport includes them in the program. “Choose the match!” is the voting system which equilibrates broadcasts according to popularity. Furthermore, on www.boomtv.ro, football fans can make prognostications for live matches broadcast live on Boom Sport.

Boom TV stands for the latest generation in digital technology of multi-channel satellite broadcast, at a national level, directly in your house. The digital system offers a great number of TV programs and a better reception than the analogical system. Boom Sport owns exclusive rights for broadcasting the football matches in the Spanish and Italian leagues, as well as the NBA matches.

Boom answers the questions regarding granting the broadcasting rights for 1st League matches, options 1 and 4

Why did Boom negotiate for taking over the broadcasting rights for football games within I and IV options?
Because our television is determined to bring the Romanian public the most complete offer of sports content.
Boom Sport broadcasts exclusively in Romania football games in the Spanish League PRIMERA DIVISION, and the Italian League SERIE A, as well as NBA matches.

Why did Boom offer EUR 6 million?
Because Boom acknowledges the level of the Romanian football, making the greatest individual offer that the Romanian football clubs have received during the past 15 years.
If this money had got to the football clubs, it would have certainly helped them develop and not served some personal interests.

Boom is a digital platform installed for a charge, and people shall accept to pay for making sure they can watch their favorite matches.
Of course, just like in France, Spain or Great Britain. Romanian football has grown, and the last performances in the Champions League or UEFA prove it. Fans have a direct contribution on a quality football show, and we have proposed the clubs the greatest individual offer ever offered for TV broadcast. Last but not least, it is a much safer option than granting this right to a television that does not broadcast now.

Boom only has a few tenths of thousands subscribers, while the fan number is of hundreds of thousands. How will they cope with it?
Boom is a young television which started operating a year ago. We are determined and powerful from a financial point of view to bring the best TV content. That’s why we invest in:

• Exclusive movies
• Exclusive child programs
  
• Exclusive Spanish League matches
  
• Exclusive Italian championship matches
• Exclusive NBA matches

Rupert Murdoch launched his own DTH platform with BskyB television in Great Britain, broadcasting exclusively Premier League.

We believe that Romanian viewers are also ready to support their favorite clubs by paying for having quality football.

Superior from a technological point of view, the DTH system (Digital To Home) has a national covering, is installed quickly and easily and our specialist teams are present in the whole country to always meet the requests.

What are the guarantees that other televisions offer and Boom does not offer?
If the Spanish from Primera Division and the Italian from Serie A trusted us and sold us the exclusive rights for broadcasting the matches, we do not lack guarantees for the internal championship, especially since we offered by far the highest amount of money, namely EUR 6 million, paid cash.

All reasons could have been presented if these guarantees had ever been requested.

Boom assures you that no matter how this huge sham against football clubs and fans may end, we will continue to offer you the best sports TV content and more.

Starting November 11th, Boom launches Boom Sport, a sports channel that shall broadcast live the matches of Il Calcio and Primera Division.
Boom Sport will also broadcast the summaries of all matches played within these championships.

Boom Sport can be received from November 11th by all the subscribers of the digital platform, as it is included in Confort pack , together with other 26 channels, for EUR 2.9 + VAT. You can also find the channel in other Boom offers, like SuperCinema, which includes 50 channels, out of which 7 exclusive channels, for EUR 9.99 + VAT. For a SuperCinema contract signed for 3 years, the reception kit and the satellite dish are given in custody, and installment is free. With Boom, the viewer can make a choice for the whole family and is free to configure his own subscription.

“Boom wished to meet all entertainment needs, and launched this channel for completing the number of own channels that broadcast movies, music and cartoons”, declared Constantin Druica VP Content & Marketing DTH Television Grup.

All Boom own channels, Boom Hop!, Boom Action, Boom Comedy, Boom Romance, Boom Indian, Boom Classic, Boom Karaoke, Boom Secrets and Boom Sport are delivered at a national level, and subscriptions can be bought in the retail shops all over the country, like Altex, Flanco, Media Galaxy, Rombiz, Germanos, Internity, Dasimplex, Vegastel, etc. or calling the call center (0800.070.777– free call). The laying is performed in maximum 72 hours from subscription.

Boom has launched Boom HOP!, the only TV channel for children under school age that brings motion pictures to the children in Romania:

• without violence
• with a consistent educative content
• tailored to the children’s daily schedule
• with positive models

Boom HOP! offers to the kids programs that will boost their self - confidence and support a sociable behavior.

Once with the new channel for children under school age, Boom launches a six-month special project intended for kindergartens. On demand, Boom will bring Boom HOP! as didactic support in the kindergartens of Romania. Children will get the chance to learn new interesting things while educators will get a helping hand during the working day. The package for kindergartens includes:

• FREE OF CHARGE installation and six-month access to Boom HOP!
• CUSTODY over the broadcasting equipment for half a year

Boom HOP! speaks the language of children aged 1 to 7 years and is the only TV channel that identified the special needs of children aged 1 to 3 years. These children find it hard to focus for a longer time and don’t have yet the power to comprehend intricate stories. For this reason, Boom HOP! programs have an average length of 5 to 10 minutes and are overvoiced in the Romanian language under the supervision of linguists that paid special attention to the language and tone used that must be reassuring and friendly.

Boom HOP! program follows the child’s daily schedule:
05:30 – 06:30
The early morning program is dedicated to the littlest of the little, kids aged 1 to 3 years, as they are the first to wake up…
06:30 – 08:00
It is time for kindergarten and Boom HOP! helps the parents to get out of the house in good time
08:00 – 13:00
Program for children that stay home and do not go to kindergarten
13:00 – 16:00
“Welcome home” program. Program for children aged 3 to 7 years
16:00 – 19:00
Program for the entire family, time when the parent pays full attention to the child
19:00 – 20:00
Good night program

The amusing and ingenious stories on Boom Comedy will captivate you through a refined humor and situations with intelligent and subtle retorts. In June, BOOM subscribers will be able to watch successful serial movies such as “ALF” or “Fresh prince of BelAir” as well as famous movies such as “Asterix and Obelix”, “Bruce Almighty” with Jim Carrey or “Whole 9 Yards” with Bruce Willis.

On Boom Indian, the viewer will discover the latest Indian movie productions. He can watch for example “Wife Hai Toh Life Hai” (Spouse), “Chura Liya Hai Tumne” (You stole my heart) or “Indian Babu” (Following the past), all of them dramatic movies, full of passion and mystery on an exotic background.

BOOM subscribers may access BOOM Comedy by purchasing Movie 1 package for 7 Euros/month (+VAT). The same package includes a second own channel, BOOM Action as well as HBO, Cinemax and TV100.

BOOM Indian belongs to Movie 2 package, next to BOOM Romance and BOOM Classic. This package includes seven channels, the three own channels being supplemented with AXN, AXN SciFi, AXN Crime and TCM. Movie 1 may be purchased against 3,5 Euros/month (+VAT).

Still as of this week, 10 channels that are broadcasted on BOOM digital platform can be watched with Hungarian audio option. These channels are: AXN, AXN Crime, AXN Sci-Fi, Animal Planet, Discovery Civilizations, Discovery Science, Discovery Travel & Living, Viasat History, Viasat Explorer, Cinemax. The selection of Hungarian language can be done through simple actions through EPG (Electronic Program Guide).

Starting 5 of June, you may select the Hungarian audio option for the following channels:

• AXN
• AXN Crime
• AXN Sci-Fi
• Animal Planet
• Cinemax
• Discovery Civilisations
• Discovery Science
• Discovery Travel & Living
• Viasat History
• Viasat Explorer

To access the Hungarian option for any of these channels, you must log on, push the INFO button after the banner disappears and use the arrows UP and/or DOWN until the "Magyar" option appears on the left menu.

Push OK to select it. To return to the original audio channel (ENGLISH), follow the same procedure and select the "ENGLISH" option.

BOOM, brand of DTH Television Grup has been officially launched in Romania, in the presence of some high representatives of the politicial, cultural, social and society life. An exceptional show that brought technology to the edge of impossible and addressed all senses of the guests marked BOOM’s entry into the market. This brand brings to the Romanian viewers, the latest innovations of the international home entertainment industry. Once with the BOOM’s launching, we launch the latest digital technology of TV multi-channel satellite broadcasted nationaly, directly to the subscribers’ homes.

BOOM offers a new and unconventional perspective over television through a large variety of programs and an original structure of packages. In the initial offer, the consumer can choose out of 10 packages: EASY (general Romanian channels), NEWS (Romanian and international news channels), LIFE (general interest documentary movies), ADVENTURE (documentary movies about science, civilizations, history and travels), MUSIC, two MOVIE packages (movie and serial channels), KIDZONE (for children), SPORT and, soon, HUNGARIAN (for Hungarian speakers). Within the packages, in addition to the existing programs in Romania, BOOM offer includes a series of exclusive channels: Boom Action, Boom Comedy, Boom Romance, Boom Karaoke, Boom Classic, Boom Hop!, Nickelodeon, Nick Junior, Boom Indian, Boom Secrets, with the best international productions in each category and the self-promotion channel Boom Public.

The exclusive channel offer includes famous movies such as: Alexander, 21 grams, Hero, The Pianist, What women want or Vanity Fair. An absolute novelty on the Romanian market is the “karaoke” program, where the consumers can practice their artistic skills on their favorite songs.

Another feature of Boom exclusive channels is that they do not include any commercials.
BOOM also brings a series of technological innovations: interactive TV channels, Pay -Per-View, Electronic Program Guide. The interactive channels enclose all types of entertainment, while through the exclusive service Pay-Per-View, the consumer can watch the latest cinema productions. EPG (Electronic Program Guide) provides the interface with the user, by offering him all the necessary information on the TV broadcasting schedule, both of the re-transmitted channels and of the Boom channels. Through its functions, EPG allows for the selection of favorite channels, system configuration, restriction of up to 5 channels, movie reservations, image and sound settings and many more.

The relation with the customer represents one of the essential values of BOOM brand. Customers benefit of the support of Boom specialists in all the steps of service use: installation in maximum 48 hours and 24-hour call-center, 7 days per week.

„We wish BOOM to become the strongest brand in the Romanian TV multi-channel industry, addressed to Romanians of every age, open to innovation and technology. Through various programs, the customized packages and a prompt and flexible customer service, we are sure that we will make the difference on the Romanian home entertainment market”, declared Isaac Waldman, CEO of DTH Television Grup .

The subscription prices range between 0.4 euros/month for News package and 7 euros/month for Movie 1 package. For the purchase of several packages, there are discount offers providing discounts and/or bonus packages.

The service distribution is provided by HAT Romania, in a partnership network including over 1,300 shops, both GSM dealers (Germanos, Vegastel, Avenir, etc) and appliance retailers (Altex, Flanco, Rombiz, etc) or IT retailers (K-TECH, etc) , with a national-wide coverage.

At the time of the commercial launch, Boom's distribution covers 195 POS located in 40 counties, following to expand gradually in the entire national network.

The advanced technological platform involved investment of over 15 million USD for equipment.


BOOM Mission: Number 1 for every one!
This mission is supported by the TV digital service range provided, by a strong distribution network and the long-term partnerships that we ensure for our collaborators.

BOOM Vision: Creating the strongest brand of the Romanian TV multi-channel industry.
Modern spirit, innovation, high technology, selective content of self operated channels, international standards and the best quality-price ratio support our vision.

BOOM values:
Freedom of choice
The consumer may choose the type of programs it considers to suit best his needs, out of a varied entertainment.
Thrilling
The consumer enters another type of atmosphere by interacting with the system, to leave apart the daily dissatisfactions generated by routine and monotony.
Modern
New trend in the multi-channel industry.
Human
The consumer is the center of our concerns, by providing him the products that satisfies his taste and preferences.
Visionary
It anticipates the consumer’s needs and preferences.